The Brands Unilever Owns:
• Becel
• Flora
• Betolli
• Blue Brand
• Country Crock
• Doriana
• Rama
• Cif
• Confort
• Domestos
• Dove
• Heartbrand
• Hellmans
• Amora
• Calvé
• Wish-Bone
• Knorr
• Lifebuoy
• Lipton
• Lux
• OMO
• AXE
• Ponds
• Radiant
• Rexona
• Signal
• CloseUp
• Slim-Fast
• Sunlight
• Sunsilk
• Surf
• Vaseline
Both Dove and AXE are owned by Unilever. These are two brands that seem to have completely different ideas and yet, when it comes down to it, they both answer to the same Major Media Company.
According to their website, here are the company's Purpose and Principles:
Both Dove and AXE are owned by Unilever. These are two brands that seem to have completely different ideas and yet, when it comes down to it, they both answer to the same Major Media Company.
According to their website, here are the company's Purpose and Principles:
"Conducting our operations with integrity and with respect for the many people, organizations and environments our business touches has always been at the heart of our corporate responsibility."Anyone who's watched television commercials in the past couple years should be able to recall at least one of each for Dove and AXE. If not, let me refresh your memory:
Here's one for AXE
Call me crazy, but doesn't the AXE commercial seem like it would fit in quite seamlessly with the onslaught footage in the Dove commercial? If Unilever really is conducting their operations with integrity, how can they justify allowing AXE to advertise in a way that objectifies women while Dove is advertising in a way that is trying to empower women? If Unilever really respects the people it's business touches, how can it justify sending mixed messages to young girls about body image?
When it comes to marketing, it's necessary to identify your target audience. Once you know who your product is for, you must research. Find out everything you can about them; that they like, dislike, want, need, dream of, etc. Then, you make advertisements that will engage their attention long enough to plant a new need in them and sell them what you're pushing.
Does that mean then that all men want is women (plural)?
And that all women want is to be beautiful (not just feel it)?
The effect of cross media ownership in the cast of Unilever is pretty simple: They are enforcing a double standard with regards to how they view women and in doing so, have lost a lot of their integrity.
How can women repair their self-esteem wounds the way Dove wants them to when they are forced to watch how men and Axe see them?
Doesn't Unilever realize that both men and women watch the same TV?
Scroll back up to the top of this post and read the brand fifth from the bottom.
Go ahead, I'll wait.
There you go: Slim-Fast.
Not only does Unilever own AXE, but it also owns Slim-Fast, a dietary meal suppliment that is supposed to help you lose weight. Once again, how much integrity does Unilever really have, putting on Self Esteem Workshops and selling Slim-Fast
Who promotes healthy body image mentality and pushes dieting at the same time?
How much more contradictory can one company get?
When it comes to marketing, it's necessary to identify your target audience. Once you know who your product is for, you must research. Find out everything you can about them; that they like, dislike, want, need, dream of, etc. Then, you make advertisements that will engage their attention long enough to plant a new need in them and sell them what you're pushing.
Does that mean then that all men want is women (plural)?
And that all women want is to be beautiful (not just feel it)?
The effect of cross media ownership in the cast of Unilever is pretty simple: They are enforcing a double standard with regards to how they view women and in doing so, have lost a lot of their integrity.
How can women repair their self-esteem wounds the way Dove wants them to when they are forced to watch how men and Axe see them?
Doesn't Unilever realize that both men and women watch the same TV?
Scroll back up to the top of this post and read the brand fifth from the bottom.
Go ahead, I'll wait.
There you go: Slim-Fast.
Not only does Unilever own AXE, but it also owns Slim-Fast, a dietary meal suppliment that is supposed to help you lose weight. Once again, how much integrity does Unilever really have, putting on Self Esteem Workshops and selling Slim-Fast
Who promotes healthy body image mentality and pushes dieting at the same time?
How much more contradictory can one company get?
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